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Transversal

* Concept Development * UI & UX * Branding * Art Direction *

Transversal is a mobile architectural guide of Sao Paulo that offers neighborhood tours curated by local architects. Through the audio element, locals provide an insider's perspetive of the city, and users can record or share their walks and unlock treasures along their route. Transversal presents Brazil as a destination for urban exploration by bringing attention to its architectural legacy.

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This project was developed at the program MFA Design at the School of Visual Arts as my graduate thesis.

Co-chairs
Lita Talarico & Steven Heller

Thesis Advisor
Willy Wong

Architecture Photography
Lívia Ito, Pedro Kok and Vitor Nisida

Portraits
Danilo Zamboni

Promotional Video Soundtrack
Zongo Junction

Special Thanks To
Ana Santiago, Ítalo Massaru, Jonah Parzen-Johnson, Maíra Martines and Roberto Guedes.

SVA MFA Design Class of 2016, Faculty & Staff